Social Media Marketing Conference Hongkong 2012

Are you Truly Reaping the Benefits of your Social Media Presence?

In a mad rush to go social, many corporations struggle to create and sustain effective PR efforts on social media. Often, we spend valuable resources trying to derive the social formula to success, only to obtain lacklustre results that may even adversely impact our overall communication efforts. With so many of us on a dozen social media platforms, how can we best optimise the chosen platforms and create meaningful conversations with our stakeholders? For a start, we have to go beyond simple adoption to the in-depth review of existing communications and organisational frameworks for the seamless integration of social media. If this is not in your plans, it is time for a fresh perspective on social media and PR.