Social Media Marketing Conference Hongkong 2011

Mobile holds great potential for marketers to deepen the level of brand engagement with consumers, provide more immediate and personal experiences, and connect with consumers in real-time. However, mobile marketing is a double-edged sword - while it enhances marketing efforts, it can also turn ugly should it be done wrong. The phone and the tablet are highly personal accessories and there is a very real danger that consumers can take offence at poor mobile marketing – think intrusive SMSes and annoying banner ads that take up precious screen real estate. Marketing practitioners need to equip themselves with the know-how to develop and execute a well-conceived mobile strategy that integrates mobile with their online and offline channels to maximise this potential and engage consumers on all touch points.