Social and Mobile Search Marketing Workshop - Singapore 2011

Are you capitalising on Real Time Targeting to reach out to your customers?

The advent of "Social Search" – with a searcher’s social graph linked to his search queries for unique search results shaped by the interests of his social network – has opened up new avenues for advertisers to gain insight into consumers' purchase intent. They can now keep a finger on the pulse of what people do and when they do it. Coupled with the explosion of mobile search that feeds consumers’ hunger for information on the go, marketers would be wise to leverage on local location searches to strengthen their brand visibility and increase quality leads, as well as leverage on search analytics and metrics to get feedback about why customers are reacting the way they do to their optimisation efforts.

Are you able to leverage on attribution management to turn information into action?

Can you inspire organic referrals from your existing community of brand loyalists to boost your brand visibility?

Do you know how to proactively manage your reputation through SEM?

This 2-day practical workshop on ‘Social & Mobile Search Marketing’ aims to equip you with practical techniques to integrate elements of social, mobile and search with SEO, and overall marketing efforts to boost your brand performance and ROI. Through hands-on sessions and in-depth case studies, find out how you can execute solid website architecture that are both search engine and user friendly, optimise cost-effective PPC campaigns, boost conversion rates, mitigate negative publicity, manage corporate reputations, as well as apply web analytics to monitor strategic KPIs and chart campaign progress. At the end of the workshop, you will be able to effectively capitalise on real-time targeting to influence consumers as they actively seek out advice through their search queries, when their purchase intentions are at its peak.