DMAS SoundBites 2012
30 August, 2012
Singapore , Singapore
Building a Personalised Cross-Media Campaign
Marketers employ connection strategies to engage would-be customers at each stage of the customer journey: awareness, consideration, inquiry, purchase and retention.
Join at this case study and metrics driven DMAS SoundBites lunchtime seminar to hear Tim Webb, Sequebb Pte Ltd take us through the evolution of consumer behaviour and needs, and the relevance of consumer engagement - going beyond your brand and product. Understand consumer engagement in today's digital world and how, over time, multiple touch-points can be used to build loyalty.
Marketers employ connection strategies to engage would-be customers at each stage of the customer journey: awareness, consideration, inquiry, purchase and retention.
Join at this case study and metrics driven DMAS SoundBites lunchtime seminar to hear Tim Webb, Sequebb Pte Ltd take us through the evolution of consumer behaviour and needs, and the relevance of consumer engagement - going beyond your brand and product. Understand consumer engagement in today's digital world and how, over time, multiple touch-points can be used to build loyalty.
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