Operations Continuum 2009

The economic slump has led to a situation of uncertainty where customers no longer can afford as they could before. Companies have realized that they have to provide customers with products that they usually buy, at a rational price. Companies have learned that product innovations cannot last long enough through such turbulent periods for a company's sustainable growth as it is susceptible to duplication through reverse engineering and that differentiation through process innovation is probably the retort. With a firm belief that novelty in the supply chain is the best possible competitive advantage a company can get, along with a added benefits of saving costs and enhanced customer service, OPERA, The operations Club of SJMSOM hereby present the Operations Continuum Series 2009 with the theme: "Innovation in supply chain management: An answer to uncertainty". The event looks forward to a day of exciting interaction between speakers from corporate and students from management as well as engineering studies.