IADIS International Conference Web Based Communities and Social Media 2012

Social Media are growing rapidly and play an increasingly important role in the development of Online Communities. Social Network Sites
and Web-based communities announce themselves both in your professional and private life through new media such as Facebook,
LinkedIn, Twitter, Plaxo, etc. Social media allow more dynamic roles in participation, virtual presence and online communities. These new
ways to communicate via online social media have great societal effects and are motivating the creation of best practices to help
individuals, corporations and authorities to make the best of it. It raises the awareness of the growing impact of social media and the
influence of web based communities in today’s users / consumers behavior; many organizations spend an increasing share of their
budget in online social marketing strategies.