Predictive Analytics for Business, Marketing and Web 2010

Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions and a brief hands-on exercise. In two days we cover:

* The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
* How to strategically position and tactically deploy predictive analytics and data mining at your company
* How to bridge the prevalent gap between technical understanding and practical use
* How a predictive model works, how it's created and how much revenue it generates
* Several detailed case studies that demonstrate predictive analytics in action and make the concepts concrete

* NEW TOPIC: Five Ways to Lower Costs with Predictive Analytics

No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Microsoft Excel or equivalent.