MENA Pharma Excellence Congress 2016

Co-located with Middle East Pharma Cold Chain Congress, the MENA Pharmaceutical Excellence Congress is the premier platform for the pharmaceutical industry and attracts senior local, regional and international leaders from the pharmaceutical industry and government representatives to discuss key issues facing the pharmaceutical industry through a number of interactive presentations, panel discussions and on-stage interviews. Delegates will have the opportunity to hear from leading experts from across the region and the globe who will discuss the current regulatory environment in the region, key challenges facing the pharmaceutical companies such as pricing, reimbursement and market access, creating successful business models to drive growth for the industry, improving sales and marketing effectiveness by using the latest trends in technologies and creating effective partnership to strengthen relation with the key stakeholders.