PR News Measurement Conference 2015

Make the Clear Connection Between Your Communications Initiatives and Your Organization’s Business Goals

PR News’ industry-leading PR Measurement Conference is designed to put you in the mind-set of conceiving and executing only those PR programs that connect to specific business goals and—equally important—are measurable. You’ll learn how to focus on measurable media relations, social media and reputation-enhancing programs that have clear and positive effects on the future of your brand or organization.

You’ll take away practical knowledge on how to:

Assess the impact of your communications programs on your brand
Choose among free and paid social media listening & engagement tools to monitor topics of interest and build relationships with advocates
Create measurement dashboards that communicate PR’s business value to senior leaders
Turn social media listening data & analytics into business opportunities
Tie social media engagement to business objectives
Create goals for your social listening efforts
Take an integrated approach to measurement that incorporates PESO (Paid, Earned, Shared, Owned channels)
Sell senior leaders and clients on the value of the PESO currency of integrated measurement
Provide context with your social media engagement metrics
Apply the latest PR measurement strategies to your daily work as a communicator

Booking: http://atnd.it/22774-0

Agenda
8:00 a.m. – 8:25 a.m. Registration & Networking Breakfast
8:25 a.m. – 8:30 a.m. Opening Remarks
8:30 a.m. – 9:45 a.m. Interactive Clinic: Create Measurement Dashboards That Communicate PR’s Business Value
9:45 a.m. – 10:15 a.m. Case Study I: PR Measurement at Work in the Real World
10:15 a.m. – 10:30 a.m. Networking Break
10:30 a.m. – 11:15 a.m. Turn Socia