Annual Card Forum and Expo 2014

Embracing Consumer Choice in Payments
More ways to pay for things. More methods to get information. More channels to enable payments. Everyone’s talking omnichannel, after all. Getting the attention of today’s consumer can be complicated, given the vast array of products and services they’re faced with. And don’t forget a new wave of consumer who has a completely different experience with financial services than the previous generation.

The consumer is the ultimate decision-maker. Whether they choose a mobile wallet, a rewards card, a prepaid card, a private label card or a merchant funded program, it’s really all about what they find value in and how it meets their needs.

So, how does any company in the cards and payments business stay on top of it all? How do they decide on the right payments mix, the technologies to invest in, the methods to communicate with consumers of all segments, with various ages, income levels and expectations? And all the while, balancing these needs with regulatory and operational mandates.