Social Media and PR Conference (Hong Kong) 2013

Join us at this 2-day interactive conference to gain know-how from innovative and scalable strategies using PR and marketing to build a riveting online presence. You will examine successful case studies like Intel, ESPN STAR Sports*, Dell, Lenovo, BT, Google, Goldcorp Inc., OhmyNews (South Korea) and CNN to develop your arsenal of skills in content strategy, crowdsourcing, mobile-social, new media relations and more to create a holistic brand community. Equip yourself with techniques to design a compelling content calendar by combining paid, earned and owned media to differentiate your brand while safeguarding your reputation in crisis. Pick-up actionable steps in forming a strong foundation for your campaigns by gleaning insights from solid metrics.

People are already talking about your brand online. Learn how to steer the conversation to your favour.

BENEFITS OF ATTENDING
• Gain insights on online brand communities to best manage your social media identity
• Discover how Intel created a cohesive structure around brand personality, tone and voice
• Incorporate tactics from ESPN STAR Sports* to mobilise your brand fans to propel the business forward
• Learn from the crowdsourcing expertise of Philips, Google, Goldcorp Inc., OhmyNews and CNN to revitalise your business
• Form a value exchange and benefit for customers with mobile-social marketing
• Enhance media relations by addressing strategic mindset shifts in the age of digital communications and new social norms
• Achieve internal alignment around business values using social media and your top executives
• Find out when and how to respond when facing a social media backlash
• Build on Dell’s experience to turn crisis into a catalyst of excellence
• Know what the most appropriate metrics and tools are for your communications needs
• Operationalise social media for your organisation between the various departments with tip