Social Media Marketing & Measurement Workshop 2013

This 2-day interactive workshop on Social Media Marketing & Measurement will equip you with the practical steps to plan and implement your social media marketing strategies for high returns. Through case studies of Unilever, KFC, Intel, Nescafe, Philips, Nike, JJVC, etc., interactive discussions and hands-on exercises, you will learn how to advance consumer empowerment, optimise content strategy, build social media measurement and reporting strategy, create actionable insights from data, map conversion funnel, create engaging ads, overcome corporate resistance and get the most out of various measurement tools. At the end of the workshop, you will acquire a holistic approach to implementing social media strategies that suit your business context.