Integrated Marketing Communications Conference 2013

Society’s cynicism towards marketing has ripened over time and the commercial battered psyches of Vietnamese consumers have taught them to filter and ignore the mass proliferation of advertising messages bombarding them. With an ever increasing plethora of voices across new and traditional media vying for the consumers’ attention, consistent and complete messages are the platforms through which greater credibility are awarded to marketers. Knowing what really resonates with audiences takes continuous evaluation. It is crucial to recognise the nexus of Integrated Marketing Communications (IMC) to achieve sustainable brand affinity.

Benefits of Attending
• Be updated on Vietnamese consumer behaviour & determine the critical marketing touch-points
• Learn how to establish objectives, determine budget & devise strategies that reach customers effectively through different touch-points
• Understand the challenges faced by Prudential in creating an integrated solution & their lessons learnt
• Uncover Kimberly-Clark's techniques for identifying, engaging customers & building advocates to garner new sales
• Pick up tactics from P&G to align marketing investments with media objectives & improve the effectiveness of media
• Adopt strategies to listen out for influential customers & build trust with them
• Acquire the skills of maintaining the consumer-centric view in brand messages
• Learn how to create engaging consumers' experiences through offline & online elements
• Identify measurement tools & metrics for your IMC campaigns
• Master the skills of evaluating the effectiveness of IMC strategies against set objectives

Who should attend
Directors, MDs, VPs, Heads & Professionals in charge of Marketing & Communications, Advertising & Promotions, Digital/Social Media/Online/Interactive Marketing, Customer Engagement, Media Plannin