eTail Canada 2013
eTail Canada 2013
Agenda topics for 2013 include but are not limited to:
• Customer acquisition is overall (SEO, email, paid search, affiliate)
• Customer Retention Strategies (email, CRM, search, etc.)
• Conversion rate optimization
• Evolving youbrand and brand message
• Multi-channel Strategies
• Shipping/Logistics/Fulfillment
• Integrated marketing best practices
• User experience optimization
• International and Global Strategy Execution (localization, delivery, customs/taxes, translation services, etc.)
• Mobile, Social, Tablets
• Personalization (in both email and within the onsite web experience)
• On-site search and navigation
• Data management/CRM
• Analytics and testing/usability
• Online Merchandising strategies
• Customer loyalty programs