November 12 - 16, 2012
The 2012 Advanced School of Marketing Research (ASMR) focuses on advanced marketing research methods and models and their application to the real problems faced by marketing professionals. This year’s program covers a variety of marketing research topics including the latest thinking in:

Qualitative research methods
Social media research tools
Developments in online research
Best practices in new product development research
Research approaches to pricing decisions
Segmentation research tools and strategies
Experimental design for conjoint and discrete choice modeling
Customer loyalty and profitability research
Measuring and strengthening brand equity
Structural equation modeling
Selling the value of advanced marketing research to clients
and management

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