Apps World Middle East 2011

Apps represent huge potential in the Middle East – a region made up of 14 countries collectively boasting just over 195 million mobile subscribers. With the average penetration rate across the region being over 85%, operators are using applications and content to continue to offer innovation services their customers and compensate for the lost voice revenue. In support of the anticipated growth of smart phone devices and the Middle East to become one of the leading smart phone users bases worldwide, the number of Arabic language mobile apps has been increasing significantly as local organisations invest in new content development.