Crisis Management & Social Media - Hongkong 2011

Benefits of Attending

* Unravel the role of social media in today’s crises and how to be prepared by creating a crisis plan
* Analyse the likely issues your organisation can face to develop effective crisis protocols and procedures
* Understand the triggers in a crisis for different approaches to refine your organisation’s processes
* Examine tips on how to craft effective messages and responses to your stakeholders for better engagement
* Discover the art and science of setting realistic recovery goals and milestones to assess the success of your crisis plan
* Delve into affordable solutions and see how Social CRM can help with issues monitoring
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Uncover how Pfizer leveraged on their good relationship with the media to be ready and stand in good stead during a crisis
* Acquire tips from SMRT on how to harness the media in communicating to the public during a crisis, the challenges and solutions to them
* Find out how Deloitte come out with an effective social media policy to leverage upon in times of crisis
* Learn how to choose the optimum mix of both traditional and new media for your organisation
* Unearth today’s corporate landscape and the new reality of reputations being on the line
* Obtain skills to set measurable objectives and track them by applying both basic and advanced social media analytics