MMA Forum Singapore 2011

The 2011 MMA Forum Singapore brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. This year the consumer takes center stage in the world of mobile marketing. The MMA Forum will address four key aspects of this change and explore how Consumer Centric Engagement can deliver value to brands and marketers.

Brands and agencies recognize that the mobile channel is a highly effective way to reach consumers but the most successful campaigns are built on the understanding that the mobile channel isn't homogeneous. Learn more about the diverse options mobile presents to ensure a maximally effective campaign.