Kid, Youth & Parent Power Conference 2011

Marketers feel the ground shifting beneath their feet. As social media, gaming, mobile and other emerging channels and trends continue to expand, consumers will continue to gain unparalleled access to and influence over brands as they form new expectations about brand relationships. Attend IQPC’s Kid, Youth & Parent Power Conference to hear how companies have changed they way they market to this audience and how to achieve it.

Showcasing innovative speakers who have found new approaches and tools to market kids, teens, tweens and parents. Learn what’s new and what’s working and how to:

* Attract the youth of today
* Understand the changing family dynamics and how brand decisions are made
* Evaluate the future of social networking
* Transition your organization to think differently and stay competitive when it comes to marketing to kids, tweens, tweens and the ‘whole family’
* Successfully reach kids through responsible marketing efforts
* Determine the most important things moms look for when choosing foods for their kids