Rural Marketing Congress India 2010

70% of India’s population meaning approx 700m people stay in its 600,000+ villages

Most corporate marketers are well aware of the huge opportunities present at the end of every urban highway. Business and market potential that is worth millions, bigger than a lot of firms existing client base! And for those who have yet to venture into the hinterland it may all appear as rich pickings that others are simply missing out on. RICH HARVEST, BUT DO YOU HAVE THE RIGHT TOOLS TO BENEFIT?

For those that have made the corporate journey to India’s rural areas, you’re probably aware that the roads, where there are roads are full of potholes, cracks and bends. There is definitely no short-cut to success, you’ll have to plan and stick it out for many a harvest.But imagine, if you could meet with peers and stakeholders who had ventured into the hinterland,
learnt valuable lessons from failures and successes and devised long-term business models that actually worked!
That is where the Rural Marketing Congress comes in. Built on months of research with MNCs, SME’s, social entrepreneurs, investors and consultancies this is the meeting place that will give you: key guidance around the critical issues to be aware of insights into the mindset of Mr Rural India deep understanding of the rural institutions you need to partner with for success consumer savvy strategies built for the rural customer.