Marketing to Modern Women Conference 2010

From humble beginnings during the feminist movement in the early 20th century to the present day, the female consumer has evolved into a powerful force to be reckoned with. Women today are educated, sophisticated, savvy, and they know it. In addition to their greater purchasing power, they are increasingly becoming influencers and decision-makers for their households and surrounding communities.

Because of this, modern women today are leading lives that are getting more hectic day by day. With increasing demands from
the multiple roles they play as mothers, wives, daughters, partners, professionals and friends, they are more starved for time than ever before. The modern woman’s unique needs as a mother differ greatly from the challenges she is dealt with as a working professional, and marketers must be able to address these specific demands to capture her attention and win her over.

In this choice-rich world today, can you
effectively reach your female audience, involve them and engage them?
win their trust, earn their loyalty, and make them your brand advocates?

Join us at this 2-day conference as we unravel the 21st century Asian female mind and what makes her tick. Find out how to
address the unique needs of her different personas to create content that is relevant and meaningful to her. Learn how to leverage on her need for conversation and community to deepen your brand connection, and align your marketing efforts with the value that she places on involvement and engagement to design meaningful brand experiences. Featuring insights from and case studies of Procter & Gamble, Zara, Skin Inc, Clinique, Calvin Klein, Wisma Atria, Piaget and more, learn how to build relationships and make the Asian woman an ardent evangelist of your brand.

For more details, please visit http://www.conferences.com.sg/conf-mw4.htm