Experiential Marketing Conference 2010

Experiential marketing embodies engagement. Increasingly, marketers have seen the need to engage their consumers at the right place, at the right time, constantly and consistently, with new and creative brand experiences that communicate and appeal to their customers both rationally and emotionally. Appealing to the left brain – eliciting logical thought and rational responses – is essential as it translates into a higher recall of the brand. At the same time, it is also imperative that marketers appeal to the right brain and connect with their customers emotionally through personal and relevant experiences to engage them meaningfully.

Are you able to provide a brand experience so innovative, so personal and so positive, it sets you apart?
Conversely, will this in turn translate into greater market share, sales and profits?

Learn from the experts and leaders who were practicing experiential marketing way before ‘experiential marketing’ was coined, who have a wealth of experience to share. Understand how leading brands such as Sony, Nokia, Fuji Xerox, Virgin Mobile, Cathay Pacific, Olay and many more employed experiential marketing through different forms and touch points to fully engage their customers. Grasp your consumers’ core needs and desires to deliver holistic and authentic brand experiences that will surprise, delight, and earn their loyalty. Walk away with applicable tips on how you can effectively integrate the experiential strategy into your next marketing initiative to increase your bottom line.

This is 2 days of experiential marketing stripped to its core and distilled to its essence, supported by companies’ success stories and best practices pioneering the next big marketing success strategy. Time to join us, and engage.

For more details, please visit http://www.conferences.com.sg/conf-exm2.htm