ARF Industry Leader Forum 2010

Can you imagine a world where the CEO views consumer insights as the most profitable oxygen to drive strategy? Where the head of research sits at the head of the table in the CEO’s kitchen cabinet? Where research buyers pay research sellers on the basis of the value of the insight? Where research that just validates is reduced to a small portion of the budget rather than the 80% it is today? Where the future skills or successful researchers begin to include story-telling, anthropology, behavioral economics, and data x-ray vision. Many research industry leaders are not only imagining such a world, they are already working towards it and at the ARF ILF 2011, Those leaders will share the vision that is taking them forward.