ISM - International Sweets and Biscuits Fair Cologne 2011
conferences > Bakery, Confectionery conferences > ISM - International Sweets and Biscuits Fair Cologne
January 30 - February 2, 2011
Darmstadt , Germany
The concept and its advantages
Trade does not recognize frontiers. Worldwide business contacts are usual. Market overview and product comparison are becoming increasingly costly in time and money. The same applies to personal communication between producer and major customer. ISM is therefore conceived as an international platform for supplier and bulk buyers in the sweets and biscuits industry. Its two basic principles are: restriction of products to the relevant items visitors restricted to wholesalers and major buyers.
Trade does not recognize frontiers. Worldwide business contacts are usual. Market overview and product comparison are becoming increasingly costly in time and money. The same applies to personal communication between producer and major customer. ISM is therefore conceived as an international platform for supplier and bulk buyers in the sweets and biscuits industry. Its two basic principles are: restriction of products to the relevant items visitors restricted to wholesalers and major buyers.
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