New Dynamics of Luxury Marketing in the Digital Age Conference 2010

Are You Ready to Challenge Traditional Wisdom and Embrace the New Media Revolution?

Built on a solid foundation where reputation is based greatly upon age and responsibility rather than novelty, the luxury sector is experiencing a historical shift in the post global financial crisis (GFC) landscape. Traditionally operating on the instinct of their founders or designers, luxury marketers now have to grapple with the change in consumer behaviour and preferences, especially with the advent of new media, and are increasingly challenged to position themselves as THE brand of appeal in the current economic conditions. Moreover, although Asia has been dubbed a glittering jewel in the crown of the world’s luxury markets, it has not been spared the effects of the GFC. Coupled with rising competition, pressure on marketers to venture into emerging markets and sustain their brand prestige amid tightened wallets is growing.

How do you engage your customers in an environment cluttered with aspirational brands?
Can you effectively utilise online marketing to reinforce your offline environment?
Is your brand ready to captivate the emerging luxury markets?

Join us at this unique 2-day practical conference to get exclusive insights on these urgent challenges from experienced luxury marketing professionals sharing case studies from Zegna, Armani, Raymond Weil, Piaget, Vertu, De Beers, Absolut, Audi, Barclays Premier, Nespresso, etc. and their expectations for the future of luxury. Unveil the new dynamics of luxury marketing with the aim of addressing how the media revolution has redefined opportunities for marketing to High Net Worth Individuals (HNWIs), and shed light on what global players are doing to give their brands that additional edge. This conference will equip you with specialist skills to create holistic marketing strategies while staying on track for a tumultuous environment in the near future.

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