Shopper Insights in Action 2011

2011 is THE year - it's Where Consumer Insights Meets Shopper Research...mirroring what we're seeing in the real world - there's an obvious blurring of the two. our sister event "the Market Research event", saw "shopper insights" take center stage. It's obvious that there is a growing blurring of lines between a shopper and a consumer and with that, the need to understand the person holistically. to dive deeper than ever and to share more POV than ever before, we're calling on consumer researchers and shopper insights folks to join together and exchange ideas. to support this grand transformation we've expanded the content to over 70 sessions and 85+ speakers. This is the most comprehensive shopper agenda in the world.