AAUP Annual Meeting 2011

University presses are publishers. At the most basic level that means they perform the same tasks as any other publisher -- university presses acquire, develop, design, produce, market and sell books and journals, just like Random House or Condé Nast. But while commercial publishers focus on making money by publishing for popular audiences, the university press's mission is to publish work of scholarly, intellectual, or creative merit, often for a small audience of specialists.