Londoncentral - Streetwear Show 2010

Filling a gap in the UK market, London central was launched alongside the hugely successful Londonedge to cater to a more urban, streetwear but still youth culture market. In short, whilst Londonedge represents the 'dark side' Londoncentral covers the skate, hip hop, surf, hippy, street end of the youth market. Echoes of DJs, skate ramps, break & hip hop dancers, music festivals and surfboards pervade the air at Londonecentral and this all takes place on the ground floor at Olympia 2.

From the essential hoodies and t's to the ver baggy jeans and combats through to hats, footwear, scarves, jewellery and bags, the merchandise at Londoncentral happily fills the rails and shelves of 1,000's of youth clothing retailers around the world every season.