The 5th International Workshop on Mobile Commerce and Services (WMCS2010)

he wide deployment of wireless networks and mobile technologies and the significant increase in the number of mobile device users have created a very strong demand for emerging mobile commerce applications and services based on today’s wireless network technologies. This trend has provided many new business opportunities and challenges to e-commerce vendors, mobile service providers, mobile content publishers and marketplaces, mobile technology providers and solution integrators. Living in a wireless world changes and enhances people’s life in many ways, such as communications, information sharing and learning, e-commerce and mobile application services.