Expoestudiante - Exhibition for Training and Education and Expo Languages 2012

Education Fairs are an opportunity to recruit directly from a market. At Expo-Estudiante, you will meet prospective students and their parents who have come to meet and compare the participating international education institutions. At the event visitors can also take part in the seminars, which run throughout the day and are given by institutions, associations and government bodies which cover visa regulations and education systems.

While many visitors do actually enroll for courses at the fairs, most schools consider fairs to be a quick way to raise their profile in a target country: it puts the school name in front of tens of thousands of potential students and gives them a chance to distribute materials, drive people to a website or engage in other marketing activities that will help increase the number of students in the short term and a regular flow for the future.

The brightest students choose to come to Expo-Estudiante because they know they will find the biggest choice of high-quality education providers. If they go to private high school (as the majority of those who go on to study abroad will do) then they will have been given information on the fairs by counselors in their schools. Their parents may have given them the VIP invitation that they received with their subscription to Semana magazine or spoken to them about the adverts they saw in the education section of their newspaper or in an in-flight magazine advert. In many cases parents will accompany their children to the fair and we work closely with the parents’ associations of all the top private High-Schools.

Agents know which events in their country get the best results and every one of the top agencies exhibit at Expo-Estudiante. The agencies choose BMI because from their experience of attending all the education fairs they know Expo-Estudiante delivers the greatest number of high-quality visitors and enrollments.