Annual International Conference on BizStrategy 2014

The primary objective of a business strategy is to enable an organization to provide superior value to its customers, differentiate itself from the competition, and develop the core competencies necessary for doing so. Developing a successful business strategy for an organization involves the formulation of an effective competitive strategy as an integral component of its strategic planning process. The business strategy for an organization must be aimed at clearly differentiating its offerings from those of its competitors with a view to gain an advantage that is sustainable in the market. It is imperative for the organization to assess its strengths and weaknesses in order to exploit opportunities and establish a strong competitive position in the market. The strategic planning process guides the successful implementation of the business strategy and is instrumental in helping the organization gain a sustainable competitive advantage and create value for all its stakeholders. - See more at: http://www.biz-strategy.org/#sthash.cGCYmWOa.dpuf