TIS 2010

The most valuable asset of an enterprise is probably its brand value. Well-recognized brand is easily associated with the product and quality by customers, which ultimately means business. According to BusinessWeek/Interbrand's annual ranking of the "Best Global Brands", H&M's brand value rose 11% to US$15.4 billion in 2009, finishing 21st overall. H&M's close rival Zara finished 50th overall, with its value jumping 14% to US$6.8 billion. By teaming up with celebrities such as Madonna and Rei Kawakubo, H&M gains enormous attention in global fashion market. The fast fashion model created by ZARA has become a legend in apparel retailing and its brand value also goes up to surpass some classic luxury brand