JAIMA - Japan Analytical Instruments Show 2012

The year 2012 marks the 50th holding of the Analytical Instruments Exhibition (JAIMA EXPO) as well as the 35th holding in Tokyo of the Scientific Instruments Show (SIS). In commemoration of this, we have decided that the name of the Analytical Instruments Exhibition/Scientific Instruments Exhibition (JAIMA EXPO/SIS) shall be amalgamated into the “Japan Analytical & Scientific Instruments Show” (JASIS). This name includes the nuance of “from Japan,” signifying our passion for contributing to the development of scientific technologies worldwide.

The new name was selected from among 577 submissions gathered through public solicitation held from January 20 to 31, 2011. It was chosen for its suitability for international use based on a survey of its receptiveness by foreign countries.
In keeping with the concept of “this field's hub exhibition for Asia,” the logo design is centered on a brush-style typeface that sets off the Japanese and Asian character. It conveys strength, while the other typeface communicates the refinement and precision of analytical and scientific instruments.