PROJECT LAS VEGAS 2010

Launched in 2003 and held bi-annually in New York and Las Vegas, PROJECT features the most influential and directional advanced contemporary brands in the marketplace today. Now more than ever, and on a grand and global scale, sportswear collections are becoming more and more luxurious in nature. Shoppers crave refined, sophisticated and modern takes on contemporary silhouettes, and fabrications that are at once lush, edgy and comfortable. PROJECT paved the way for this reinterpretation of and the demand for the casual wardrobe and nurtured designers both big and small all the while. The lineup for PROJECT 2009 only confirms this fashion progression and the importance of designer denim and advanced contemporary sportswear in the market, minds and closets of shoppers worldwide today.