PREMIERE VISION 2013

Since its creation, Première Vision has paid careful attention to the look of show, updating it regularly. It strives to offer international fashion professionals a setting to match the ebullient creativity of the event itself.

Today the show is a white city - a welcoming, contemporary and international city - comprising small buildings (white blocks), some topped with fabric superstructures, with an architectural style evoking geometry, the essential and subtlety.

It is the work of designer Eric Jourdan and scenographer Francesca Avossa, who together opted for white. A timeless white, without reference to any geographic region, a white at once neutral and dynamic. It highlights the exhibitors' collections, in all their subtle nuances and variety, and provides a superb background for the colour in the forums.