COUROMODA -38th International Shoes, Sports Goods and Leather Goods Fair 2011

Couromoda goes far beyond its role as a major trade fair of footwear and leather goods; it is a real happening in the Brazilian and Latin American footwear market, with international repercussions.

The event’s figures are impressive: 1,100 exhibitors, 3,000 footwear and fashion accessories brands, 70,000 professional visits (entrepreneurs, buyers, manufacturers and opinion makers from 64 countries), 80,000 sqm of exhibition space in the Anhembi Exhibition Center, with sales generated during the event equivalent to 25% of Brazil’s entire annual footwear production.

For Brazilian retailers Couromoda is an absolute must. The show introduces new fashion collections at a crucial time for the retail market: 20 days after the Christmas sales. Buyers come from all over the country because they know that at Couromoda they will find collections for all types of consumers and all climates: ranging from popular to ultra-sophisticated fashion and from summer to winter.

For international buyers, Couromoda represents a source of new inspiration! Every year, the show hosts about 1,500 foreign visitors. All of them exclaim how impressed they are by the vitality of the fair, the frenetic movement in the aisles and on the stands, by the considerable marketing investments made by the exhibitors and, naturally, by the sheer diversity and quality of Brazilian products.

Couromoda exhibitors represent a colossal 95% of all Brazil’s production of footwear, bags, accessories and sporting goods. In just four days, visitors are able to get a 360 degree view of the entire industry, taking in collections from factories from more than 20 Brazilian states and especially the major manufacturing clusters in the Sinos Valley, Franca, Jaú, Birigui and Minas Gerais.