Content Marketing & Strategies - Singapore 2014

Is your content persuasive enough to trigger customer reactions?

Daredevil Felix Baumgartner challenged the Mission to the Edge of Space
Jumped 24 miles above ground
Traveling at the world-record speed of 833.9 miles per hour

Red Bull posted a photo of Baumgartner on Facebook after the stunt
In less than 40 minutes, 216,000 likes, 10,000 comments and more than 29,000 shares were garnered!*

Like Red Bull, in today’s cluttered communications landscape, a good piece of content triggers consumers’ emotions and actions. It helps to strengthen connections between the brand and their consumers.

Do you know what your customers want?
Does your content resonate with your customers?
How to optimise current content and consumer engagement to enhance your brand value?
Are you able to assess the effectiveness of your brand content and improve ROI overtime?

Join us at this 2-day conference to equip yourself with practical strategies to build an effective content strategy in today’s fast-paced communications landscape, with emphasis on the creation of innovative & compelling content for higher engagement and discovering how sophisticated monitoring & measuring tools can track and refine overall content effectiveness for better ROI. Find out how GE, Red Bull, Procter & Gamble, Philips, Unilever, PayPal, Intel, Samsung, Yahoo!, KPMG, Dell, Estee Lauder, Aon Hewitt, Mattel, The Economist Group, Aspire Lifestyles, CSL Limited and Luxola sustain content to further add value to their customers and make a difference in their brand journey. Pick up tips on how to schedule and curate content for integration across various platforms.