October 29 - 31, 2013
Integrating people, processes and technology to strengthen and protect your brand.

The 8th Annual Brand Protection and Anti-Counterfeiting Conference (29 – 31 October 2013, Munich) is interactive, cross industry forum where you gain the knowledge to implement informed decisions and strategies to minimise brand abuse globally.

Critical brand protection and anti-counterfeiting issues to be discussed in 2013 include:
• Developing and implementing a cost-effective brand protection strategy
• Monitoring, shutting down, and litigation cases against counterfeiting and piracy
• Staying one step ahead in the fight against online counterfeiters
• Social media: Leveraging the opportunities of while maintaining control of your brand
• Combating counterfeiters from the emerging ‘hotspots’ including Russia, China, Portugal and Turkey Securing the integrity of your supply chain
• Understanding the latest brand protection trends, legislation and case law
• Conducting an IP audit to assess your biggest brand vulnerabilities – and opportunities
• Leveraging the latest and greatest brand protection technologies
• Join us to develop and implement effective anti-counterfeiting and brand protection strategies that will ensure you ROI and your brand’s creditability.

URLs:
Booking http://atnd.it/18DgeD1
Inquiries http://atnd.it/12pdVUz

2013 Early Confirmed Speakers Include
Nicole Linker
Trademark Counsel
Actelion

Irene Rodriguez Alonso
Head of Trademarks & gTLD
BBVA

Metka Glas
Brand Protection Director
Studio Moderna

Место проведения

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