Digital Branding Conference 2012

Is Your Branding Strategy Still Effective in Today's DIGITAL Age?
Before the advent of the social media age, brand communication used to be a one-way street. Now, new rules of engagement are needed as customers’ demands grow - brands need to listen to and engage with them. Discussions about brands occur on various digital platforms regardless of the brand's participation and digital chatter can power or deflate a brand as consumers turn to social channels to offer recommendations and air grievances. It is therefore imperative that brands listen, connect and respond in a manner that protects and promotes its reputation and values. Accordingly, marketers need to ensure that they establish a single brand identity online, across various channels in the digital space, to coherently drive the brand message across in a tone appropriate to each platform.

Can you convince customers to continuously invest their time & money into your brand?
Can you craft a distinctive brand experience that is consistent & appealing?
Can you determine the ROI of your online branding strategy & its effectiveness in converting consumers into loyalists?

Join us at this interactive 2-day conference on “Digital Branding” for insights on changing consumer trends and how it will affect your brand image and bottom line. Through in-depth case studies from Coca-Cola, Kraft, Lenovo, BASF, Cartoon Network and other global brands, gain tips on how to reinforce your brand strategy, positively project brand values that resonate with your target audience and obtain new followers while engaging existing ones. More importantly, protect and enhance your brand and its reputation in today’s highly social age.

For more details, please visit http://www.conferences.com.sg/conf-cb12.htm

For more information, please email Ms Joyce Yip at [email protected] or call us at +65 6592 7355