Integrated Marcoms & Social Media Conference - Hong Kong 2011

Injecting Social Media Into Your Integrated Marketing Communications Strategies
For Sustainable Brand Engagements

Many brands are eager to jump onto the social media wagon but using it only for short term gain. They fail to see that a long term approach is needed in integrating social media into the entire communication strategy and marketing mix to achieve sustainable brand affinity.

Do you know how to strategise and use different integrated touchpoints to stay engaged with your audiences?
Can your brand extend its own unique experience throughout all the platforms and relate to the digital citizen?
Are you able to measure the returns of your marketing communications investments?

Join us in this interactive 2-day conference to learn the best techniques in formulating successful integrated marketing communications strategies. As platforms converge, learn how to leverage on the power of social media and capitalise on channel integration for innovative marketing programmes to strengthen brand affiliation. Find out how leading brands including Prudential Corporation Asia, Fuji Xerox, John Hardy, Philips, Burson-Marsteller, Pepsi Refresh Project, Mountain Dew Dewmocracy and GE Ecomagination have successfully harnessed social media for their IMC strategies and leveraged on integrated touchpoints to deliver their brand message. Only with a coherent IMC strategy can your brand weather challenges and build rapport in the digital world.


For more details, please visit http://www.conferences.com.sg/conf-imc8.htm

For more information, please email Ms Adrielle Ting at [email protected] or call us at +65 6372 2202.