POM to P: Critical Success Factors 2011

With some noteworthy exceptions, many switches have not worked out as anticipated, either for the industry or the pharmacy profession despite both parties recognising POM to P as significant. So why is this so? Many factors are to blame, including: insufficient pharmacist training, inadequate consumer marketing or simply poor understanding of the challenges that switches face.

The quality of support for POM to P switches keeps improving, with investment from consumer pharmaceutical companies for pharmacy launches now greater than ever before. Therefore, why is it so difficult to get lift-off with a new POM to P medicine?

With this in mind, SMi present a Masterclass in POM to P, a one-stop-shop to get to grips with switches and ensure you learn the essential factors for future success.

•Examine the commercial viability of a POM to P switch
•Discuss the lessons learned for future switching
•Assess feasibility and meeting the requirements for switch
•Predict the impact of a switch on Rx business & forecasting sales for the launch and beyond Stakeholder Management
•Gain valuable CPD points through attendance

For further information and the opportunity to register, please follow the link to the event webpage.