Media Relations in the Digital Age Conference - Hong Kong 2011

Are you able to create brand content that organically attracts coverage on all media platforms?
Do you know how to interact and sustain engagement with the media online?
Can your brand weather through a media crisis and emerge stronger than before?

Join us at this interactive 2-day conference to learn the best methodologies and techniques in formulating a successful media strategy. Learn how to reach your target audience and convey your brand message effectively, and obtain their buy-in to support your cause. Find out how brands such as BASF, BBC, BT Asia Pacific, Microsoft, Mission Hills and SAP have successfully incorporated digital into their media strategies and leveraged on these platforms to deliver their brand message. Through various case studies and best practices, learn new approaches in building rapport and maintaining good relations with the media to further your brand goals in both good and bad times!