Wine Future Hong Kong 2011

WineFuture has been created by The Wine Academy of Spain to gather in Spain some of the world’s leading wine personalities.

The event will be organized every two years with the goal of becoming a point of reference for analysing the most relevant issues that our industry faces.

Topics that will be Covered

The global economic crisis.
How to improve consumption.
How to improve sales in the on-trade.
Emerging and interesting markets: Asia, Russia and Scandinavia.
Business opportunities of climate change and the environment.
Wine education for increasing sales and consumption.
The role of wine writers and critics in the future of the industry.
Wine fairs and competitions as marketing and sales strategies.
The importance of Internet for promoting sales and consumption
Challenges and opportunities for the Spanish wine industry on the
international arena.
Trends and tendencies in the off trade.
The importance of brands in the future of the industry.