Customer Centric Marketing for Pharma 2011

This is a must attend event for all pharma marketing executives. Customer Centric Marketing for Pharma 2011 features industry-led keynote presentations, case studies, panel debates and high-level networking. This event is aimed at facilitating the impending transition in pharmaceutical marketing from product-centricity to customer-centricity. Hear from top industry experts about the best ways to prepare your marketing strategy for the future:

-Increase physician engagement: Create a positive customer experience with physicians by understanding their unique clinical, profession and personal needs.

-Improve patient engagement: Provide relevant content and give feedback to gain patient trust, anticipate changing needs and add value

-Get a 360° view of your customers: Implement effective targeting and data/advanced analytics strategies to evaluate customer behavior and refine customer segments

-Create customer loyalty: Through incentive programs and community building, learn how to improve retention by building lasting relationships with your customers.

-Guarantee your marketing is customer-centric: Create a unified approach to your marketing strategy that will allow you to maximize marketing ROI and deliver cost effective healthy outcomes

-Customer centric marketing in action: Case Studies from leading pharmaceutical executives at GSK, Pfizer, J&J, Sanofi-Aventis and transferrable industries detailing the steps they are taking to be more customer-centric.