Maximising Customer Loyalty and Profitability 2011

Learn how to develop and deliver a differentiated customer loyalty strategy to drive customer retention, maximise value and secure your competitive advantage

In today’s saturated telecoms market, revenues are stagnating and stimulating customer loyalty and profitability is at the top of the agenda. With market competition at an all time high and price plans hitting base level, find out how to develop new and innovative ways to capture and secure the attention of your customer base to maximise customer retention and value.

Telecoms IQ are bringing together telecoms operators from across Europe and the MENA regions to offer you the opportunity to discover first-hand the foundations of customer loyalty: what drives it, how can you maintain it and ultimately how you can integrate it into your loyalty strategy to maximise ARPU and secure your competitive advantage.