MIC - Management International Conference 2011

The special focus of MIC 2011 is on the controversial issue of whether, and how, sustainability can really be "managed". Sustainability has become one of the highest priorities on social development and corporate responsibility agendas, yet the concept remains highly contested. On the one hand, it has evolved from being a "limit to growth" of economies and businesses into a comprehensive alternative development paradigm and practice. On the other hand, it has also devolved into being a "commodity" that sells well on the market and that can be managed in ways similar to other business or social resources. Where on this broad range of possible meanings do we find our current personal, corporate and policy practices? Why is sustainability so fashionable? Is future sustainable and is there a future for sustainability?