Principles of Patient Adherence 2015
23 September, 2015
ブリュッセル , ベルギー
Understand the drivers of non-adherent behavior - Identify adherence opportunities to improve commercial brand outcomes - How to design Patient Support Programmes that resonate with all stakeholders.
INTRODUCTION TO NON-ADHERENCE AND THE IMPLICATIONS FOR PHARMA:
- What is in a name? From concordance to adherence.
- How important is it? Stakeholder impact for: Patient - Health Care Practitioner - Industry.
- Where are the opportunities for the pharma industry?
- Short interactive exercise to highlight prevalence of non-adherence – use personal experience.
WHAT ARE THE DRIVERS OF NON-ADHERENCE?
- Information alone is not enough – the old model has failed.
- The importance of beliefs - Leventhal's Self-Regulatory Model.
- Themes across indications (asymptomatic vs. symptomatic).
- Primary vs. Secondary care (infusions vs. self-inject).
- Validated models to identify individual barriers.
- Short interactive exercise to demonstrate how patient-beliefs manifest through real life examples.
EXERCISE – DESIGN YOUR PSP:
Interactive exercise to go through the process of designing PSPs across 2-4 indications/2-4 objectives (depending on group size).
- Understand: what do we need to know?
- Connect: how do we bring this message to patients?
- Change - integrating effective measurement.
FEEDBACK and LEARNINGS:
CLOSING REMARKS.
Time: 10:00 am - 5:30 pm.
Category: Classes / Courses | Professional Training | Classes, Courses and Workshops.
Artists/Speakers: Prof. John Weinman, Jeremy Sayers (Atlantis Healthcare).
Website: http://atnd.it/25243-0
Price:
Standard: EUR 1.470.
INTRODUCTION TO NON-ADHERENCE AND THE IMPLICATIONS FOR PHARMA:
- What is in a name? From concordance to adherence.
- How important is it? Stakeholder impact for: Patient - Health Care Practitioner - Industry.
- Where are the opportunities for the pharma industry?
- Short interactive exercise to highlight prevalence of non-adherence – use personal experience.
WHAT ARE THE DRIVERS OF NON-ADHERENCE?
- Information alone is not enough – the old model has failed.
- The importance of beliefs - Leventhal's Self-Regulatory Model.
- Themes across indications (asymptomatic vs. symptomatic).
- Primary vs. Secondary care (infusions vs. self-inject).
- Validated models to identify individual barriers.
- Short interactive exercise to demonstrate how patient-beliefs manifest through real life examples.
EXERCISE – DESIGN YOUR PSP:
Interactive exercise to go through the process of designing PSPs across 2-4 indications/2-4 objectives (depending on group size).
- Understand: what do we need to know?
- Connect: how do we bring this message to patients?
- Change - integrating effective measurement.
FEEDBACK and LEARNINGS:
CLOSING REMARKS.
Time: 10:00 am - 5:30 pm.
Category: Classes / Courses | Professional Training | Classes, Courses and Workshops.
Artists/Speakers: Prof. John Weinman, Jeremy Sayers (Atlantis Healthcare).
Website: http://atnd.it/25243-0
Price:
Standard: EUR 1.470.
開催地
Location: Sheraton Brussels Hotel
Overview
Rising high above the Brussels skyline, the Sheraton Brussels Hotel is a four-star hotel in the heart of the city’s business district. We are a short stroll from Brussels’ main shopping area..
主催者
Centre For Executive Leadership For The Pharmaceutical Industry
+32 2 709 01 42
Park Hill
Jan Emiel Mommaertslaan 20A
1831 Diegem
Belgium
+32 2 709 01 42関連イベント
Principles of Patient Adherence 23 September, 2015
