Essentials of Lobbying 2015

Highlights:
• Learn from some of Canada’s top veteran lobbyists what it takes to be an effective lobbyist
• Gain insight into how to develop an effective lobbying strategy
• Get the latest on lobbying disclosures, reporting and ethics
• Identify the key research elements needed for a lobbying campaign with the most impact
• Learn how you can effectively use the media to position your issue with government and better target your audience
• Hear best practices for mobilizing the grassroots to implement your lobbying strategy

Participants:
• 3M Canada
• Air Transport Association of Canada
• Borden Ladner Gervais LLP
• Canadian Electricity Association
• Chartered Professional Accountants of Canada
• COM DEV International Ltd.
• Co-operative Housing Federation of Canada - Ontario Region
• Desjardins Group
• Fasken Martineau DuMoulin LLP
• Forest Products Association Of Canada
• Global Public Affairs
• Isabel Metcalfe Public Affairs Counsel
• The Canadian Payroll Association