Hotel Operating Agreements 2017

Owners want a better deal, brands are increasing in number, segmentation is creating ever smaller market segments. The number of defined niches is expanding rapidly. The options for repositioning have increased. The temptation to seek brand transfer is significant while the lure of higher values in residential in London remains. Covering brand operating agreements, franchise agreements, independent management agreements and an increasing multiplicity of hybrid arrangements, this is the annual briefing on all matters related to hotel operating and management agreements and the values of owner and non-owner managed hotels. This year, topics include: Values after the referendum and with a lower pound Implications of the interest rate horizon and the anticipated increase in inflation Staffing and profit implications of Brexit and increases in the living wage Values now and trends Holding the brand manager to account and getting more from the brand manager Franchise strategies The challenge of Airbnb and HomeAway What’s happening in brands Macro-influences impacting performance Holding the brand to account Franchises and Independent Reservation Systems Current thinking on ownership models – opportunities for independents The art of repositioning Values now Funding sources, costs and trends For all hotel owners, operators, managers, financiers, investors, franchisors, lawyers, agents, consultants and advisors.