Social Media and PR Conference (Singapore) 2013

Join us at this 2-day interactive conference to gain know-how from innovative and scalable strategies using PR and marketing to build a riveting online presence. You will examine successful case studies like Intel, ESPN STAR Sports*, Dell, Lenovo, BT, Google, Goldcorp Inc., OhmyNews (South Korea) and CNN to develop your arsenal of skills in content strategy, crowdsourcing, mobile-social, new media relations and more to create a holistic brand community. Equip yourself with techniques to design a compelling content calendar by combining paid, earned and owned media to differentiate your brand while safeguarding your reputation in crisis. Pick-up actionable steps in forming a strong foundation for your campaigns by gleaning insights from solid metrics.

BENEFITS OF ATTENDING
• Gain insights on online brand communities to best manage your social media identity
• Discover how Intel created a cohesive structure around brand personality, tone and voice
• Incorporate tactics from ESPN STAR Sports* to mobilise your brand fans to propel the business forward
• Learn from the crowdsourcing expertise of Philips, Google, Goldcorp Inc., OhmyNews and CNN to revitalise your business
• Form a value exchange and benefit for customers with mobile-social marketing
• Enhance media relations by addressing strategic mindset shifts in the age of digital communications and new social norms
• Achieve internal alignment around business values using social media and your top executives
• Find out when and how to respond when facing a social media backlash
• Build on Dell’s experience to turn crisis into a catalyst of excellence
• Know what the most appropriate metrics and tools are for your communications needs
• Operationalise social media for your organisation between the various departments with tips from Lenovo, BT and more